Protect Your Business.
Protect What You've Built.
Specialist advice on Relevant Life Insurance, Key Person Insurance and Shareholder Protection for company directors, business owners and shareholders across the UK.
Potential Tax Advantages
Relevant Life Plans can offer significant tax advantages for company directors, subject to individual circumstances and HMRC rules.
Protect the Business
Key Person Insurance and Shareholder Protection ensure your business can survive the loss of a key person — without a forced sale, a cash crisis, or an unwanted new partner.
Specialist Expertise
Most advisers focus on personal life policies. We specialise in business protection — the structures, the trusts, and the tax considerations that most generalists overlook.
Business Protection
We specialise in the three areas of business protection where the stakes are highest and the advice matters most.
Relevant Life Insurance
The most tax-efficient way for a limited company to provide life cover for a director or employee. Premiums are usually paid by the company and may qualify for corporation tax relief, subject to HMRC rules and the company's circumstances. The individual pays no income tax or NI on the benefit.
- Premiums may qualify for corporation tax relief
- No income tax or NI for the individual
- Cover up to 25× total remuneration
- Payout outside the estate via trust
Key Person Insurance
Protects your business against the financial impact of losing a key employee or director through death or serious illness. The policy pays directly to the business — covering lost profits, recruitment costs, or loan repayments.
- Pays out to the business, not the individual
- Covers death and/or critical illness
- Helps maintain business continuity
- Can cover multiple key people
Shareholder Protection
Ensures surviving shareholders can buy out a deceased or critically ill shareholder's share of the business — at an agreed price, without having to find the funds at short notice or take on an unwanted business partner.
- Keeps control with surviving shareholders
- Gives the family a fair cash settlement
- Structured via cross-option agreement
- Avoids forced sale or business break-up
Also in Business Protection
The Question Most Directors Never Ask
What happens if a director dies tomorrow?
Most business owners spend years building something valuable — and very few have a plan for what happens if they're suddenly not there.
Could the remaining shareholders buy the shares?
Without Shareholder Protection, the deceased's shares pass to their estate — potentially leaving the family as unwanted business partners, or forcing a sale at the worst possible time.
Could the business repay its loans?
Many directors have personally guaranteed business loans. Without cover, the bank may call in those loans immediately — putting the whole business at risk.
Would the family receive a fair settlement?
A Relevant Life Plan ensures the family receives a lump sum directly, outside the estate, without waiting for probate or a business valuation dispute.
Would the business survive losing a key person?
Key Person Insurance gives the business a financial cushion — to cover lost revenue, fund a replacement, and keep trading through the disruption.
Real-World Examples
How we've helped directors like you
Every case is different. Here are three examples of the kind of cover we arrange.
Director, age 45
- £750,000 life cover
- Premiums paid by limited company
- Potential corporation tax relief
- No income tax or NI on benefit
- Payout outside estate via trust
Tax treatment subject to HMRC rules and individual circumstances.
2 shareholders, £1.2m valuation
- Cross-option agreement in place
- Each shareholder insured on own life
- Surviving shareholders funded to buy shares
- Family receives fair cash settlement
- Business control preserved
Policies written in trust. Legal advice recommended for cross-option agreements.
Manufacturing company
- £500,000 cover on sales director
- Payout direct to the business
- Covers lost revenue and recruitment
- Keeps business trading through disruption
- Reviewed annually as business grows
Tax treatment of Key Person Insurance depends on policy purpose and HMRC rules.
Why Choose JK Insurance Brokers
Independent advice, no broker fees, and genuine expertise in business protection.
Business Protection Specialists
We have deep expertise in Relevant Life Plans, Key Person Insurance and Shareholder Protection — the complex end of the market where specialist advice genuinely matters.
Whole of Market Access
As an independent whole-of-market broker, we search across all leading insurers — including specialist providers not available on comparison sites.
Tax-Efficient Structuring
We understand how to structure business protection policies to maximise tax efficiency for both the company and the individual.
Ongoing Reviews
We review your cover as your business grows and circumstances change, ensuring it remains appropriate and cost-effective.
Plain English Advice
Business protection can be complex. We explain everything clearly so you can make confident, informed decisions.
UK-Wide Service
We advise clients throughout the UK — by phone, video call, or in person — at a time that suits you.
Personal Protection
We also advise individuals and families on life insurance, critical illness cover and income protection.
Who We Work With
Business Owners
Protect your business, your partners, and your key people with specialist business protection.
Company Directors
Tax-efficient Relevant Life Insurance and income protection structured specifically for directors.
Families
Life insurance and critical illness cover to protect the people who depend on you.
Self-Employed
Income protection and life cover designed around irregular income and no employer sick pay.
Whole of market access — we search all leading insurers
Common Questions
Answers to the most common questions about business protection and life insurance.
Book a Free Consultation
Speak with an independent adviser at a time that suits you.
Your Adviser
Advice from a real person, not a call centre
Tom Dobbe
Director, JK Mortgage Brokers Ltd
I help company directors and business owners protect their families, shareholders and businesses through Relevant Life Insurance, Key Person Cover and Shareholder Protection.